Immortelle is a flower that never fades, even when picked. Its Latin name, Helichrysum, means "golden sun" – like its magnificent golden flowers. For Corsicans, it is a flower symbolic of the maquis (the fragrant scrubland of Corsica), with a captivating scent.
The Balagne region is also known as "the garden of Corsica". In 2001, at the heart of this fragrant region, L'OCCITANE discovered this extraordinary wild plant. The immortelle has medicinal properties known in Mediterranean traditions: anti-bruising, anti-inflammatory (more effective than arnica), and healing.
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